< 45%

For my first post I thought I would put up one of my most recent projects, based around the idea of waste typography. I designed a campaign surrounding the idea of waste ink as statistics show there can be upto 45% ink left inside a cartridge. I produced an A0 poster and manual to accompany the typeface i produced. The poster design is directly related to the amount of time it takes you to refill your own ink cartridges as it should take roughly the same amount of time to work out what is written. The is a projector on timer that projects the solution every 5 minutes for 20 seconds. The manual of how to refill you own ink cartridges is a play on the typeface but uses no ink .